July 20, 2011
i-Sustain: Issue II
This is the second in a 12-part series called i-sustain (see the first here) intended to change the way you think, buy, wear and discuss fashion. It should really be called we-sustain, firstly because it’s a collaboration between i-D and the Centre for Sustainable Fashion but more importantly because it’s all about how individuality and self expression can co-exist with a collective conscience.
This month we’re giving a shout out to the designers who keep it natural and organic; Katharine Hamnett led the charge and now there is a new generation making this approach an inherent part of their practice. Partimi by Eleanor Dorrien Smith and ARN Mercantile by Neil Christopher are both brands with a simple clean design aesthetic, based on quality and heritage. Having an eye to the environment in the design process, in this case through the choice of organic fabrics, is just the first step in creating clothes that express both where we are now and what we want the future to be. Like every other great buy, their clothes will come to represent far more than the sum of their parts, containing memories, moments and imprints of experiences; a unique emotional patina that’s a secret shared between you and the garment. We’d like to think that secret is all the more special because it began from making a better choice.Styling Sam Willoughby
Re-touching Russell Day @ Daybreak Creative
Hair Deborah Brider using Shu Uemura art of hair
Make up Julie Jacobs using Givenchy
Models Fenn @ Models1 and Paige @ Next
Photographers Assistant Jonathan Leigh
Styling Assistant Sarah Munro
Photography: Kerry Dean
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