FLUX MAGAZINE catches up with PARTIMI in 'The Little Brand That Could'
The Little Brand That Could – We get the skinny on Eleanor Dorrien-Smith, founder of eco-friendly new fashion label Partimi.
May 31, 2011
by Karla Evans
It was when Anthropologie, the US store known for it’s desirable and quirky ensembles, took note of her final show at Central St Martin that Eleanor Dorrien-Smith knew her eco-friendly label Partimi was something special. The graduate fashion designer produced a capsule collection of 6 designs that were sold in stores across America before winning a prize at the CSF Fashioning the Future Awards and catching the attention of ethical fashion platform Estethica. Partimi is best described as dreamy; featuring oversized tee-shirts printed with palm tree laden beaches, loosely structured dresses and gathered wrap-around shawls for the coldest of days. Partimi is fashion at its simplest and most wearable: for days when you dread having to put together an outfit and all you want is something gorgeous to slip on over your head. And, it’s not just Partimi’s design that makes it a desirable brand on the up but Dorrien-Smith’s desire for making it as eco-friendly as possible. We asked Eleanor about her inspirations and dedication to the environment.
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